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View Example eCommerce & DTC
Financial Models

Experience the Sturppy difference first hand. Go ahead, click one of our eCommerce examples!

We didn’t reinvent the wheel, just financial modeling

Say sayanora to complex spreadsheets. Founder friendly financial modeling just arrived.

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Let Sturppy guide & educate you as you build your unique model.

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It’s “you’ll never go back” better

Sturppy has helped 4,328 founders as of Today: June 23, 2022

No brainer if you want to have your finger on the pulse! This product makes it super easy and takes away all the Excel work that takes days if not weeks to perfect. The UI is perfect and you can share your data with one click...

Jesper Q.

CEO @ Saleshub | Spain

Sturppy has helped me understand aspects of accounting we didn't have access to as a small business. The financial projections were eye opening as you can adjust the number of staff, ad spend, or expenses to see if your model is going to work.

John C.

Co-founder @ Doublesided Agency | UK

I was rather bowled over yesterday by the potential of your application, especially for the market I'm after, which will save considerable time quickly crunching the numbers. I found myself even thinking about your platform whilst trying to sleep last night!!

Andrew B.

CEO @ | UK

CFO in a box! It’s a super easy to use platform and you can create your own financial model within minutes, mine took 8ish minutes! I’m very grateful for this “CFO-in-a-box” solution!

Diran G.

Founder @ Quickblog | UK

I’m a mom of two (a special needs teen and a toddler) - as well as a business owner. You saved me a lot of stress and money... plus, I gained a bit of knowledge! Thank you!

Erica D.

Founder @ Focus4Families | US

Learn as you build

Didn’t get a Degree in Finance? No worries. Sturppy teaches you with videos & tool tips every step of the way.

You’re not in this alone

Got a teammate? Invite them to join you. Stuck or need advice? Live chat with our team of finacial experts.

Standout with investors

Add your logo and share a read-only link with potential investors. Use our analytics to see who’s most interested.

Model before you act

Thinking about changing your pricing? Take the guess work out by modeling changes and analysing the impact.

Benefits of Sturppy

You won’t find a more comprehensive toolset for financial modeling. Seriously.

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Dynamic team hiring

Add dynamic hiring rules and forecast how your team will grow over time.

Cap table scenarios

See how different terms and funding ammounts affect your model.

Custom KPIs

Setup and automatically calculate custom KPIs specific to your business.

Export everything to Excel

Automatically export financial statements and more to Excel.

DCF valuation estimator

Automatically see what your business is worth using standard DCF methodology.

Investor live links

Shareable branded live links of your model - capture feedback & analytics.

Invite collaborators

Invite your teammates or mentors to work on the model with you.

Financial Dictionary

Don’t know a keyword? Our financial dictionary is fully integrated with the tool.

Video tutorials & chat

Each section has a video tutorial. You can also live chat with our experts.

Not in to DIY? Our Premium clients have raised $37M+

How it works

Frequently Asked Questions

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Do you have a free trial?

No, there are no free trial for any of our plans on Sturppy.

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We offer a 30-day money-back guarantee for any new purchases or upgrades. If you think Sturppy is for you, give it a try, ask questions, engage our team - if you hate it, no hard feelings! Shoot as a note and we'll give you your money back. Subject to our Terms & Conditions.

What is an eCommerce Business Model?

An eCommerce business model is a plan that outlines how a company will sell and distribute its products or services online. It involves identifying the target market, sourcing products, setting prices, creating an online storefront, and managing inventory, shipping, and customer service. eCommerce business models can vary widely depending on the type of product or service being sold, the target market, and the company's overall business goals.

How to Choose Your eCommerce Business Model?

Choosing the right eCommerce business model is a critical decision that can impact the success of your business. When choosing your eCommerce business model, consider the following factors:

Product type: Different products lend themselves better to certain eCommerce business models. For example, a subscription-based model may work well for a software company, while a dropshipping model may work well for a clothing retailer.

Target market: Consider the demographics and preferences of your target market, and choose an eCommerce business model that aligns with their needs and preferences.

Business goals: Think about your overall business goals and choose an eCommerce business model that helps you achieve them. For example, if your goal is to scale quickly, a marketplace model may be a good choice.

How the eCommerce Financial Model Works?

The eCommerce financial model works by projecting the revenue and expenses of an eCommerce business over a period of time, typically 3-5 years. The financial model includes revenue projections, expense forecasts, cash flow projections, and other financial metrics that are important for running a successful eCommerce business. Key components of an eCommerce financial model include product pricing, customer acquisition cost (CAC), customer lifetime value (CLTV), gross margin, and burn rate. By using an eCommerce financial model, businesses can better understand their financial position and make informed decisions about their future growth and expansion plans.

Why is it Important to Build a Financial Model for Your eCommerce Startup?

It is important to build a financial model for your eCommerce startup for a number of reasons. Firstly, it helps to give clarity and direction to the business owner and management team by identifying the financial resources that will be needed to run the business. It also helps to identify potential revenue streams and areas where the business can reduce costs. Additionally, a financial model helps to communicate the financial plans and projections to investors, partners, and other stakeholders.

Types of eCommerce Business Models

There are several types of eCommerce business models, including:

Business-to-consumer (B2C) model: In this model, a business sells products or services directly to consumers through an online storefront.

Business-to-business (B2B) model: In this model, a business sells products or services to other businesses through an online storefront.

Marketplace model: In this model, a company creates a platform where multiple sellers can list and sell their products or services.

Subscription-based model: In this model, customers pay a recurring fee for access to a product or service, typically on a monthly or yearly basis.

Dropshipping model: In this model, a company acts as an intermediary between the customer and the supplier, taking orders and handling customer service, but not holding inventory or shipping products.

Each eCommerce business model has its own advantages and challenges, and it is important to choose the right model for your business based on your product type, target market, and overall business goals.

Calling all consultants, accelerators, and coaches...

Use Sturppy with your clients - become a Sturppy Certified Financial Advisor and replace old paper deliverables with a lifetime license. Hate our logo? No offense taken...white label the whole platform as your own.

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