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View Example SaaS Financial Models

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We didn’t reinvent the wheel, just financial modeling

Say sayanora to complex spreadsheets. Founder friendly financial modeling just arrived.

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It’s “you’ll never go back” better

Sturppy has helped 4,328 founders as of Today: June 23, 2022

No brainer if you want to have your finger on the pulse! This product makes it super easy and takes away all the Excel work that takes days if not weeks to perfect. The UI is perfect and you can share your data with one click...

Jesper Q.

CEO @ Saleshub | Spain

Sturppy has helped me understand aspects of accounting we didn't have access to as a small business. The financial projections were eye opening as you can adjust the number of staff, ad spend, or expenses to see if your model is going to work.

John C.

Co-founder @ Doublesided Agency | UK

I was rather bowled over yesterday by the potential of your application, especially for the market I'm after, which will save considerable time quickly crunching the numbers. I found myself even thinking about your platform whilst trying to sleep last night!!

Andrew B.

CEO @ | UK

CFO in a box! It’s a super easy to use platform and you can create your own financial model within minutes, mine took 8ish minutes! I’m very grateful for this “CFO-in-a-box” solution!

Diran G.

Founder @ Quickblog | UK

I’m a mom of two (a special needs teen and a toddler) - as well as a business owner. You saved me a lot of stress and money... plus, I gained a bit of knowledge! Thank you!

Erica D.

Founder @ Focus4Families | US

Learn as you build

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Model before you act

Thinking about changing your pricing? Take the guess work out by modeling changes and analysing the impact.

Benefits of Sturppy

You won’t find a more comprehensive toolset for financial modeling. Seriously.

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Dynamic team hiring

Add dynamic hiring rules and forecast how your team will grow over time.

Cap table scenarios

See how different terms and funding ammounts affect your model.

Custom KPIs

Setup and automatically calculate custom KPIs specific to your business.

Export everything to Excel

Automatically export financial statements and more to Excel.

DCF valuation estimator

Automatically see what your business is worth using standard DCF methodology.

Investor live links

Shareable branded live links of your model - capture feedback & analytics.

Invite collaborators

Invite your teammates or mentors to work on the model with you.

Financial Dictionary

Don’t know a keyword? Our financial dictionary is fully integrated with the tool.

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Each section has a video tutorial. You can also live chat with our experts.

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How it works

Frequently Asked Questions

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What is a SaaS Financial Model?

A SaaS (Software as a Service) financial model is a financial plan that outlines the costs and revenue streams of a SaaS company. It is an essential tool that helps SaaS companies to understand their financial position and to make informed decisions about their future growth and expansion plans. A SaaS financial model includes revenue projections, expense forecasts, cash flow projections, and other financial metrics that are important for running a successful SaaS business.

Importance of a SaaS Financial Model

A SaaS financial model is important for a number of reasons. Firstly, it helps to give clarity and direction to the business owner and management team by identifying the financial resources that will be needed to run the business. It also helps to identify potential revenue streams and areas where the business can reduce costs. Additionally, a SaaS financial model helps to communicate the financial plans and projections to investors, partners, and other stakeholders.

Key Components of a SaaS Financial Model

The key components of a SaaS financial model include:

Revenue streams: This includes the different ways in which the company generates revenue, such as subscriptions, transaction fees, or advertising.

Pricing model: The pricing model outlines how much the company will charge for its product or service, and how it will be billed (monthly, yearly, etc.).

Customer acquisition cost (CAC): This is the cost of acquiring new customers through marketing, advertising, and sales activities.

Customer lifetime value (CLTV): This is the total revenue expected to be generated by a customer over the duration of their relationship with the company.

Gross margin: This is the difference between revenue and cost of goods sold (COGS).

Burn rate: This is the rate at which a company is spending its cash reserves, and is an important metric for assessing financial health.

What Makes a Good Financial Model for SaaS Startups?

A good financial model for SaaS startups should be:

Realistic: It should be based on achievable revenue and expense projections.

Comprehensive: It should cover all the major revenue streams and expense categories for the business.

Flexible: It should be able to be easily updated and modified as the business evolves.

Accurate: It should be based on accurate data and assumptions.

Transparent: It should be easily understood by stakeholders and investors.

Do you have a public roadmap? When do you release updates?

Sure do. Here's the link. Go wild buckaroo.

Our team typically puts out one major release on Friday's.

What is a SaaS startup financial model used for?

A SaaS startup financial model is a critical tool for helping SaaS companies to understand their financial position and make informed decisions about their future growth and expansion plans. Some specific ways in which a SaaS financial model can be used include:

Securing investment: A financial model helps to communicate the company's financial plans and projections to investors and can be a critical tool for securing funding.

Budgeting and planning: A financial model helps to identify the financial resources needed to run the business and to plan for growth and expansion.

Performance monitoring: A financial model helps to track actual performance against projections and to identify areas where the company may need to make adjustments.

Scenario planning: A financial model can be used to test different scenarios and options, such as the impact of changing pricing or marketing strategies, to inform decision-making.

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