Do you ever feel like you're drowning in data? As a marketer, I know that feeling all too well. Between Google Analytics, AdWords reports, and social media metrics, it can be hard to keep track of it all. Thankfully, Microsoft Excel can be a lifesaver when it comes to organizing and analyzing data. And one of the most useful Excel formulas for marketers is COUNTIF.
Simply put, COUNTIF is an Excel formula that counts the number of cells within a range that meet a certain criteria. For example, you could use it to count the number of website visitors who came from a specific source, like organic search or a Facebook ad.
Let's say you have a spreadsheet with a column for source/medium and a column for sessions. You want to know how many sessions came from organic search. Here's how you would use COUNTIF:
That's the basic idea behind COUNTIF, but it can get more complicated depending on your data and the criteria you want to use. Here are a few more examples to show you what I mean.
Let's say you have a spreadsheet with a column for blog post titles and a column for pageviews. You want to know how many pageviews came from blog posts that contained the word "SEO". Here's how you would use COUNTIF:
Let's say you have a spreadsheet with a column for date and a column for email signups. You want to know how many email signups you got during the month of May. Here's how you would use COUNTIF:
=COUNTIF(range, ">=5/1/2019")-COUNTIF(range, ">6/1/2019").
These are just a few examples of how you can use COUNTIF to make sense of your data. The possibilities are endless!
Here are a few more tips to keep in mind when using COUNTIF:
=COUNTIF(range,"*mailchimp*")would count cells that contain the word "MailChimp" anywhere within the text.
=COUNTIF(range1,"criteria1") + COUNTIF(range2,"criteria2")would count cells that meet either criteria1 or criteria2.
=COUNTIF(range,"<>criteria")would count cells that don't contain the word "criteria".
As marketers, we're all about the numbers. But sometimes, those numbers can be overwhelming. That's where Excel formulas like COUNTIF come in handy. By using COUNTIF, you can quickly and easily count cells that meet specific criteria, giving you insight into your data that might otherwise go unnoticed. So the next time you're staring at a spreadsheet full of numbers, remember: COUNTIF is your friend.