# PERCENTILE: Google Sheets Formulas Explained

As a marketer, it's not just about having great ideas, it's also about presenting them in ways that can be easily understood. And when it comes to presenting data, Google Sheets is a powerful tool that can help you make information more digestible for your audience.

One feature that can make a big impact on your data presentation is the percentile formula. In this article, I'll explain what percentiles are and how to use the percentile formula in Google Sheets to analyze your data.

## What Are Percentiles?

A percentile is a way to measure the value of a data point in relation to the rest of the dataset. It allows you to understand where the value falls within the set of data.

For example, let's say you have a dataset of customer purchase amounts, and you want to find out the percentile of a specific purchase. The 75th percentile means that 75% of the purchases in your dataset fall below that specific value.

Percentiles are a great way to analyze your data because they can help you identify trends, outliers, and potential areas for growth.

## Using the Percentile Formula in Google Sheets

Now that you understand what percentiles are, let's dive into how to use the percentile formula in Google Sheets. The formula for calculating percentiles is relatively simple, but it's important to understand how to use it correctly to get accurate results.

To use the percentile formula in Google Sheets, simply select the cell where you want to display the percentile value, then enter the following formula:

=PERCENTILE(data_range, percentile_number)

In this formula:

• "data_range" is the range of cells you want to analyze
• "percentile_number" is the percentile you want to calculate (for example, 75 for the 75th percentile)

Here's an example:

In this example, I have a dataset of customer purchase amounts in column A, and I want to find the 75th percentile. I've selected cell B1 as the location to display the percentile value, and I've entered the following formula:

=PERCENTILE(A1:A10, 0.75)

This formula tells Google Sheets to calculate the 75th percentile of the data in cells A1 through A10, and display the result in cell B1.

## Other Uses for the Percentile Formula

The percentile formula can be used in a variety of ways to analyze data. Here are a few examples:

### Identifying outliers:

By using percentiles, you can identify values that fall outside of the expected range. For example, if the 90th percentile of customer purchase amounts is \$500, but you have a few purchases over \$1000, those purchases may be considered outliers.

### Finding potential growth areas:

By analyzing percentiles, you may find areas where there is room for growth. For example, if the 50th percentile of customer purchase amounts is \$50, but the 75th percentile is \$100, you may want to focus on increasing sales in the higher range to capture more revenue.

## Conclusion

The percentile formula is a powerful tool that can help you analyze data in Google Sheets. By understanding how to use this formula, you can identify trends, outliers, and areas for growth in your dataset. Whether you're a marketer or a data analyst, the percentile formula is a valuable addition to your toolkit.

Now that you know how to use the percentile formula in Google Sheets, go ahead and try it out in your own datasets. You might be surprised at what you discover!