# TIMEVALUE: Excel Formulas Explained

As a marketing professional, I spend a lot of time analyzing data and looking for ways to streamline my work. And let me tell you, Excel has been a real game-changer for me. But, with so many formulas to choose from, it can be overwhelming if you don't know where to start. That's why I want to share with you one of my favorite formulas: TIMEVALUE.

## What is TIMEVALUE?

Simply put, TIMEVALUE is an Excel formula that converts a time represented in text format into a decimal number. In other words, if you have a cell that contains the time "2:30 PM" written as text, you can use the TIMEVALUE formula to convert it into a number that represents the time as a fraction of a day. And why is this useful? Because it allows you to perform calculations with time data in Excel, such as adding or subtracting time values.

## How to Use the TIMEVALUE Excel Formula

Using TIMEVALUE is easy: just type "=TIMEVALUE(cell reference)" into a cell, where cell reference is the location of the cell that contains the time value you want to convert. For example, if cell A1 contains "2:30 PM", you would type "=TIMEVALUE(A1)" into another cell to convert it to a decimal number.

It's important to note that Excel will only recognize times in a specific format, which is "hh:mm:ss AM/PM". If your time value is in a different format, you'll need to convert it to this format before using the formula. For example, if your time value is "14:30", you'll need to convert it to "2:30 PM" before using TIMEVALUE.

## Using TIMEVALUE in Calculations

The real power of TIMEVALUE comes when you start using it in calculations. For example, let's say you have two cells: one with the time an employee clocked in ("9:00 AM") and another with the time they clocked out ("5:00 PM"). To calculate the number of hours they worked, you could subtract the two using the formula "=B1-A1". But this will give you the result in minutes and seconds, not hours. To convert it to hours, you can wrap the formula in the HOUR function, like this: "=HOUR(B1-A1)".

You can also use TIMEVALUE to add or subtract time from a specific time value. For example, let's say you have a cell that contains a start time ("9:00 AM"), and you want to calculate the end time based on a duration of 2 hours and 30 minutes. You could use the formula "=A1+(2.5/24)" (where 2.5 is the duration in hours) to get the end time.

## Wrapping Up

Excel formulas can be a bit intimidating, but once you get the hang of them, they can be a real lifesaver for any marketing professional who wants to streamline their workflow and get more accurate data insights. I hope this introduction to the TIMEVALUE formula has given you a good starting point to work with time data in Excel. Happy calculating!