UNIQUE: Google Sheets Formulas Explained

As a marketer, I'm always looking for ways to make my life easier. And one of the tools that I've found indispensable is Google Sheets. Not only does it allow me to organize my data in a clear and actionable way, but its formulas feature has truly revolutionized the way I work.

If you're not familiar with Google Sheets formulas, don't worry - this article will walk you through everything you need to know. And even if you are familiar with them, I'm willing to bet that there are a few formulas out there that you've never heard of!

Getting Started with Formulas

Before we dive into the more advanced formulas, let's go over the basics. At its core, a formula is simply a way to perform a calculation on your data. To add a formula to a cell in Google Sheets, simply click on the cell and start typing your formula in the formula bar at the top of the sheet.

For example, let's say that you have a column of numbers (let's say A1 through A5) and you want to find the average of those numbers. To do this, you would type the following formula into another cell:


When you press enter, Google Sheets will calculate the average of those numbers and display the result in the cell where you entered the formula.

Advanced Formulas

Now that you understand the basics of how formulas work, let's explore some of the more advanced options that are available to you.


One of the most powerful formulas in Google Sheets is VLOOKUP. This formula allows you to search for a value in one column and return the corresponding value from another column. This is especially useful when you have a large dataset and you need to find specific information quickly.

For example, let's say that you have a list of customers and their purchase history. You want to be able to look up a customer's name and find out how much they've spent with you over the past year. To do this, you would use the following formula:

=VLOOKUP("John Smith", A1:B10, 2, FALSE)

In this example, "John Smith" is the value that you're searching for, A1:B10 is the range of cells where you want to search for that value, 2 represents the column number where the corresponding result can be found, and FALSE ensures that an exact match is required.


The COUNTIF formula allows you to count the number of cells within a range that meet a specific criterion. This is incredibly useful when you want to get a quick count of how many times a particular event occurred.

For example, let's say that you have a list of sales reps and the number of deals that they closed last month. You want to know how many reps closed more than five deals. To do this, you would use the following formula:

=COUNTIF(B2:B10, ">5")

In this example, B2:B10 is the range of cells that you want to search, and ">5" is the criterion that you're searching for. The formula will return the number of cells within that range that meet that criterion.


The CONCATENATE formula allows you to combine text from different cells into one cell. This is useful when you want to create custom labels or combine information from different sources into one coherent report.

For example, let's say that you have two columns - one with first names and one with last names - and you want to create a column with the full name of each person. To do this, you would use the following formula:


In this example, A2 represents the first name column, " " represents a space (which will be included between the first and last names), and B2 represents the last name column.


Google Sheets formulas can be a bit intimidating at first, but once you get the hang of them, they can truly transform the way that you work. By using these advanced formulas, you can streamline your processes, automate your data analysis, and gain insights that you might have missed otherwise.

So what are you waiting for? Start experimenting with Google Sheets formulas today and see how they can help you take your marketing efforts to the next level!

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