February 2, 2023
How To Guides

8 Ways To Find The Perfect Angel Investor For Your Startup

Angel investors are extremely wealthy individuals, and securing their funding can completely change the trajectory of a business. Their support is especially important for startups that typically require funding. However, reaching angel investors and getting them on board can be quite tricky.
John Ladaga

Finding the right angel investor to back your startup can feel like an insurmountable challenge, but it is crucial for the long-term health and expansion of your company. Many factors make it difficult to engage angel investors. They are sought out because of their substantial disposable income, but they are very picky about the types of businesses in which to invest. Angel investors often prefer investing in privately held businesses, making them less visible through conventional methods of raising capital, such as the stock market.

However, there are several ways to go around. Through this article, you’ll learn eight fundamental ways to find angel investors, specifically for startups.

Angel investors bring a lot to the table, especially for startups

What Are Angel Investors?

Angel investors are private individuals who invest money in startups in return for an ownership stake in the company. They contribute more than simply capital — lucky startup founders can also expect invaluable mentorship, industry connections, and helpful advice. They are usually the first institutional investors in a new business, and they play a pivotal role in a company’s early growth. 

The investment may be made all at once or in installments as the company expands. High-risk investments in startups at the seed or early-stage development level are frequent targets for angel investors. But remember that the objective of angel investors is to gain a return on their investment by supporting the development and prosperity of startups. And they usually expect a high return as they take on more risk.

Who Can Be Angel Investors?

An angel investor can be anyone with the means and the willingness to invest in a business. Individuals, family offices, and investment organizations all invest in new enterprises. Angel investors can also be seasoned businessmen or retired CEOs looking to give back to the startup ecosystem.

It’s important to note that there are also “accredited investors”, who are defined as people who meet specific financial criteria, such as having a net worth over $1 million or having an income over $200,000 per year for the past two years. 

Angel investors are legally allowed to participate in specific investment opportunities and are often viewed as having the financial means and experience to invest in high-risk, high-reward projects like startups.

Ways To Find An Angel Investor

Finding angel investors for your startup can be challenging but not impossible. Here are several tips to increase your chances of success:


AngelList is a popular platform for entrepreneurs to find new employees and potential investors. Its main audience is tech startups, whom it serves admirably as a trustworthy instrument with extensive market penetration.

If you want your business or yourself to be listed in the directory, you may do so by creating a profile — this will put your startup in a prime location to attract investors and enable angels to find you.

Angel Forum 

Intending to facilitate the funding of angel rounds, Angel Forum acts as a platform that brings together businesses and investors. You won’t have to worry about working with greenhorn investors if you use this platform because here, they’re all seasoned pros.

As Angel Forum is active in both Canada and the United States, it offers access to a vast network that can aid in the success of your company.

Online Platforms And Communities 

Numerous online angel networks and platforms exist specifically to facilitate introductions between startups and angel investors. If you’re looking for a reputable and legitimate US-based angel investor network, you can also join Angel Investment Network

Gust is also worth considering because of how quickly one can start investing with it — you can receive the money you need with less hassle, provided you know what you’re doing.

Networking Events

Networking events are an excellent opportunity to find angel investors for your company. These events offer a chance to showcase your startup, pitch your business idea, and make connections with potential investors who may be interested in your industry.

Attending industry events, conferences, and meetups can put you in front of angel investors who are actively looking for new investment opportunities. These events also provide a chance to learn more about the industry, meet other startup founders and entrepreneurs, and gain valuable insights and advice from experienced investors.

Social Media 

Because it allows you to reach a large number of possible investors and display your firm, social media can also be an effective strategy for attracting angel investors.

Create a solid online identity to draw the attention of potential angel investors who might not have heard of your startup any other way. Connecting with investors, providing startup updates, and showcasing your team and accomplishments can all be achieved through social media channels like LinkedIn and Twitter.

Networking on social media platforms can be a great way to connect with other business owners and startup founders who may be able to introduce you to angel investors. Joining social media forums and groups for investors and business owners can also give you access to their knowledge and experience. So it’s definitely worth looking into.

Incubators And Accelerators

Incubators and accelerators can give companies a range of services such as coaching, networking opportunities, office space, and access to resources and money. Startups can take advantage of their connections to industry leaders, seasoned businesspeople, and, of course, angel investors. There are often pitch events or demo days hosted by accelerators and incubators when companies can present their business concepts to a panel of investors.

Participating in an incubator or accelerator program can help your firm develop awareness and credibility, and it can provide a platform to promote your business idea to potential investors. Moreover, you can get help and advice from successful businesspeople and leaders in your field using this system.

Local Business Organizations 

To approach an angel investor, you often need a referral. So, if you’re seeking angel investors, you should immerse yourself in the local business and social environment to meet the right individuals (the ones who can introduce you to the angel investor you’re looking for).

Focus on connecting with business owners as they are more likely to become angel investors or know someone who is. Joining a local organization is an excellent way to meet new people in your community. Take part in business gatherings, meet as many people as you can, and make yourself known.

Friends And Family

You can find angel investors by asking people you know for introductions. Put out the word and see if anyone you know has connections to someone who could be interested in investing in your company.

The people closest to you may be able to introduce you to individuals who can help launch your startup, such as potential investors or those who can assist in finding clients. They can put you in touch with these people and offer advice and guidance.

Be honest with your friends and family about the potential downsides and benefits of investing in your business. They may not be able to invest themselves due to a lack of knowledge, capital, or passion, but they may know other investors in mind who might be a good fit for your company.

Angel investors aren’t usually available through traditional means, making it difficult to reach them

How To Choose An Angel Investor?

Finding angel investors for your company who share your vision and can contribute more than just money is crucial. Some qualities to seek out in angel investors are listed below:

Industry Experience 

Angel investors with relevant experience in your field should be your first stop. Therefore, if you are a tech company, you should initially seek out investors with experience in the IT industry rather than, say, healthcare. They will have a higher level of interest in investing, and in the long run, their expertise with other similar firms might make them excellent advisors.

Investment History And Experience 

Investment history and experience is the next factor to think about. If you’re a first-time entrepreneur, don’t take money from an amateur investor straight away; instead, try to team up with a seasoned angel. In addition, you can try to find an accredited investor. However, credentials should not be the exclusive criterion. Research the success of their previous investments to make an informed decision.

Financial Stability

Angel investors are typically very wealthy people who are willing to put up significant capital in exchange for a share of your business. However, you’ll also want to make sure they have a safe way to invest the money. As an example, you should make sure an angel investor isn’t putting cash into your business that they’ll need soon. Any founder would be unwise to put their company through this kind of stress.

Mentorship Capability

Raising funds for your startup in the pre-seed and seed stages as a founder can be challenging. However, an angel investor not only provides financial support but also serves as a valuable advisor.

Since not all investors are open to playing the role of counselor, you should take this into account during the screening process. Finding the perfect one, though, might completely alter your business strategy, knowing that you always have an experienced and capable angel to fall back on. 

Networking Connection 

Ideally, you’d find an angel investor who has extensive professional contacts. Manufacturers, distributors, service providers, and other investors are all examples of the kind of people you could meet through networking. By teaming up with a savvy angel investor, you can get access to these valuable networks. Such connections could be very helpful in growing your business.


Working with an investor who is unavailable or uninterested in communication can be a frustrating experience. It is important to note that the level of accessibility varies among angel investors. Some may be more available and open to communication, while others may not be as hands-on. It is important to choose an angel investor who is a good fit for your needs and willing to be an active and engaged partner in your business.

How To Prepare Your Startup To Find An Angel Investor 

Knowing what to look for in an angel investor is good, but you also must present yourself well. Here are a few steps you can take to prepare for the meeting with angel investors:

Have A Clear Business Strategy

Most angel investors will have no trouble grasping the concept of a company after reading its business plan. Therefore, you should get equipped with a clear company strategy. Detail the company’s current and future state and your plan for reaching your desired outcome.

Ensure Your Dream Team Is Ready 

When looking for angel investors, a solid team is essential. Angel investors prefer to back startups with a reliable crew in place that can carry out the company’s strategy and grow into a larger operation. They want assurance that the team has what it takes to launch and sustain a profitable business.

In order to prove that the company can handle all areas of the business, it is crucial to have a team that reflects the diversity of its target market and includes a wide range of abilities and experiences.

Be Prepared To Face The Tough Questions

There is no doubt that you should be well-prepared to address any concerns angel investors may have. They are seasoned business professionals who will be cautious about making an investment until they have a firm grasp of your company’s potential and the risks involved. 

There will be a lot of inquiries regarding your business, its procedures, and finances. Being well-prepared to answer challenging questions demonstrates to investors that you know your business through and out, have considered and mitigated any potential risks, and are confident in your ability to generate a return on their investment. This also illustrates that you have conducted market research and are aware of competitors.

Have Complete Faith In Your Product/Idea

Even if you have a fantastic group of people, that won’t be enough — you should have confidence in the capabilities of your idea or product as well. Try to zero in on what makes your idea or product stand out from the crowd and emphasize that while pitching to potential angel investors. Show evidence of how your concept or product is superior to anything else. Investors will want to know what makes your idea stand out from the others.

Additionally, if you believe in your product or idea, you will be able to address any questions or reservations investors may have with more conviction and assurance, boosting the likelihood of receiving funding from angel investors.


Finding the right angel investor for your startup is difficult and calls for dedication, time, and planning. The strategies and avenues highlighted in this article provide a roadmap to maximizing your chances of success and finding an investor who aligns with your vision, values, and goals.

Choosing the right angel investor is an essential step that can play a pivotal role in shaping the future of your startup and determining its path to growth and prosperity. This decision should not be taken lightly and must involve a thorough evaluation of not only financial support but also the potential mentorship, guidance, and connections that the investor can bring to the table.