Strategic Plan: Explained

What is it, how to calculate it, formula, why it's important

Have you ever heard the term "strategic plan" but thought it was just corporate jargon that didn't apply to your business? Think again my friend, because a solid strategic plan is the backbone of any successful organization, no matter what size or industry.

Now, before we dive into the nitty-gritty of it all, let's start with the basics - what exactly is a strategic plan?

The Basics

A strategic plan is essentially a roadmap. It outlines your business's goals, the steps you'll take to achieve them, and the metrics you'll use to track your progress along the way. It's a living document that should be revisited and revised regularly to ensure it remains relevant and effective.

But why do you need a strategic plan? Well, it helps you stay focused and aligned with your company's mission and values. It provides a framework for decision making and helps ensure everyone in the organization is on the same page.

The Components

So, what exactly goes into a strategic plan? While the specifics may vary from business to business, there are a few key components that most plans will include:

Vision and Mission Statements

These are your business's guiding principles - the "why" behind what you do. Your vision statement should paint a picture of what you want your organization to look like in the future, while your mission statement should define what you do and who you do it for.

SWOT Analysis

This is where you examine your business's strengths, weaknesses, opportunities, and threats. It's an honest assessment of where you stand now and what external factors might impact your ability to achieve your goals.

Goals and Objectives

These are the specific outcomes you're working towards, along with the actions you'll take to get there. Your goals should be specific, measurable, achievable, relevant, and time-bound (aka SMART).

Strategies and Tactics

This is where you get into the details of how you'll achieve your goals. Strategies are the overarching approaches you'll take, while tactics are the specific actions you'll implement to make those strategies happen.

Metrics and KPIs

How will you know if you're making progress towards your goals? Metrics and KPIs (key performance indicators) are the numbers you'll track to measure your success.

The Benefits

Now that we know what a strategic plan is and what goes into it, let's talk about why it's so important.


A strategic plan helps ensure everyone in your organization is working towards the same goals. It provides clarity and direction, which reduces confusion and increases productivity.


When you have a strategic plan, you know exactly what you're working towards. This helps you make decisions more quickly and confidently because you're always asking yourself "does this align with our goals?"


A strategic plan isn't set in stone - it's a living document that can be revised and adapted as needed. This means you can respond to changes in your industry or organization in a way that's consistent with your overall vision and mission.


One of the most powerful benefits of a strategic plan is that it gives you a way to measure your progress. By tracking your metrics and KPIs, you'll know whether your efforts are paying off and where you need to make adjustments.

The Bottom Line

If you want your business to succeed, you need a strategic plan. It's not just something for big corporations - businesses of all sizes and industries can benefit from the clarity and direction a strategic plan provides.

So, what are you waiting for? Grab a notepad and pen and start outlining your own strategic plan today!

And don't worry if it feels overwhelming at first - just take it one step at a time. Remember, Rome wasn't built in a day (or even a year), but having a plan in place will help you get there.

Good luck, and happy planning!

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