Business Planning: Explained

What is it, how to calculate it, formula, why it's important

Hey there, future entrepreneurs! As a CFO and lover of business, I can tell you that business planning is fundamental to your success. It’s like embarking on a journey without a map – you might get somewhere, but it’s probably not where you want to go. But don’t fret, let’s dive into business planning and how it can help your brand flourish!

What exactly is business planning?

Well, in a nutshell, it’s the strategic process of defining your business goals, creating a roadmap on how to achieve them, and outlining the resources you’ll need along the way. Whether you’re starting a new business or trying to grow an existing one, a well-defined business plan is crucial for long-term success.

Why is business planning important?

For starters, a business plan acts as your guiding light. It enables you to focus on what’s important and helps you stay on track when faced with difficult decisions. It also provides you with a clear understanding of how your business operates, its potential profitability, and the resources required to achieve its goals. In addition, a sound business plan makes securing funding and investments much easier.

What does a good business plan include?

A comprehensive business plan includes several key components:

  • Executive summary: This section outlines your mission, company background, product or service offering, market overview, competition, and goals. Think of it as your business's elevator pitch.
  • Market analysis: This section defines your target audience, competitors, and industry trends.
  • Company description: This section provides an overview of your business, key stakeholders, and organizational structure.
  • Product or service offering: This section describes your products or services, how they solve your customers' problems, and what makes them unique.
  • Marketing and sales strategies: This section outlines how you plan to reach and sell to your target audience. It includes the channels and tactics you’ll use, your pricing strategy, and promotional activities.
  • Operations and management: This section describes your day-to-day operations, staffing requirements, and management structure.
  • Financial projections: This section includes your revenue and expense projections, cash flow statement, and balance sheet.

How do I create a business plan?

Creating a business plan may seem daunting, but it doesn't have to be. Start by defining your business objectives and understanding your market potential. Then, research your competition and create a marketing and sales strategy that will help differentiate you from the crowd. Next, outline your financial projections and the resources necessary to achieve your goals. It’s important to keep in mind that your business plan will change and evolve over time, so it’s essential to revisit it regularly and make necessary adjustments.

When should I create a business plan?

The short answer is - the sooner, the better. Whether you’re just starting out or looking to grow your existing business, developing a business plan is critical to your success. It’s never too late to create one! If you’re in the early stages of your business, a business plan can help secure funding and investments. For established businesses, a business plan can help identify fresh opportunities for growth and ensure you’re on the right track.


A well-defined business plan is crucial for any business, regardless of its size or industry. It helps you stay focused on your objectives, better understand your target market, identify opportunities for growth, and secures funding and investments. Remember, creating a business plan isn’t a one-time event – it’s a living document that will change and evolve as your business grows and shifts. So go ahead and create yours, and I guarantee it will be one of the smartest things you’ll do as a business owner. Happy planning!

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