# Return on Equity: Explained

## What is it, how to calculate it, formula, why it's important

Hey there! It's your friendly neighborhood CFO, and today I'm here to talk about Return on Equity (ROE). I know, I know - it's not the sexiest topic out there, but hear me out. If you're a business owner, investor, or just someone who wants to be financially savvy, understanding ROE is crucial.

So, what is ROE exactly? In simple terms, it's a measure of how much money a company is making with the money that shareholders have invested. It's expressed as a percentage and calculated by dividing a company's net income by its shareholder equity.

## Why ROE matters

ROE is an important metric for a few reasons. For starters, it gives you an idea of how efficient a company is at using shareholder money to generate profits. A high ROE indicates that the company is making good use of its resources, while a low ROE may mean that management needs to find ways to improve efficiency.

Another reason ROE matters is that it can help you compare companies within the same industry. For example, if you're trying to decide between investing in Company A and Company B, looking at their ROEs can give you a sense of which one is performing better.

## How to calculate ROE

Now that you know why ROE is important, let's dive into how to calculate it. The formula is pretty straightforward:

ROE = Net Income / Shareholder Equity

Net income is simply a company's total revenue minus all of its expenses. Shareholder equity, on the other hand, is the money that investors have put into the business plus any profits that have been reinvested. You should be able to find both of these numbers on a company's financial statement.

Once you have both numbers, all you need to do is divide net income by shareholder equity and multiply by 100 to get the percentage.

## What a good ROE looks like

So, what's considered a "good" ROE? Well, that can depend on a few factors, like the industry you're in and the size of the company. Generally speaking, an ROE of 15% or higher is considered strong, while anything below 10% may be cause for concern.

It's also important to note that a high ROE isn't always a good thing. If a company is taking on too much debt to boost profits, for example, its ROE may look great on paper but could be unsustainable in the long term.

## Wrapping up

And there you have it - a crash course on ROE! While it may not be the most exciting topic in the world, understanding ROE can help you make better financial decisions both as an investor and as a business owner. So the next time you come across this metric, you'll know exactly what it means - and why it matters.

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