Click a term or metric below to reveal definitions, 1 minute videos, formulas, examples, and more. Curated by our team of Startup Finance experts.
Growth hacking refers to a set of tactics and strategies that are specifically designed to help startups achieve rapid growth.
CAC payback is the amount of time it takes for a company to earn back the money it spe...
Refers to the amount of traffic (downloads or acquisitions) that you are able to gene...
Traffic Sources (Paid & Organic)
Paid traffic are customers who click on an advertisement that you placed on a social...
Conversion rate refers to the total number of users who buy a product or service fr...
Investor Deck: Explained
Hey there, fellow entrepreneurs! I'm excited to talk to you today about one of the most crucial tools in a startup's arsenal - the Investor Deck.
Book Value: Explained
Hey there, fellow finance geeks! Are you ready to talk about a term that's been thrown around a lot in the investing world lately? I'm talking about "book value." If you're scratching your head trying to figure out what that means, don't worry! I'm here to break it down for you.
Hey there, fellow money-savvy person! Are you ready to tackle the wild world of budgeting? If you're anything like me, the idea of budgeting may have been intimidating at first. But fear not! I'm here to break it down for you in a way that is not just informative, but also (hopefully) entertaining.
When I first heard the term GAAP, I have to admit - I was a little bit confused. Was it some new slang term I wasn't aware of? Was it a acronym for a new dance move? Nope, nothing that hip.
Marginal Analysis: Explained
Hi there! As the CFO of my company, I've come across various financial concepts that have helped shape my work. One of those concepts is marginal analysis.
Freemium Revenue Model: Explained
Hey there! As the CFO of a successful company, I can’t stress enough the importance of choosing the right revenue model for your business.
Series C Funding: Explained
Oh boy, do I love talking about funding. I mean, what's not to love? The adrenaline rush of getting investors on board, the anticipation of closing the deal, and the excitement of having more money to grow your business. It's like Christmas morning every time!
Capital Expenditure Planning: Explained
Oh, capital expenditure planning. It may sound like a boring piece of financial jargon, but trust me– it can make or break a business. As a CFO, I’ve had more experience with it than I care to admit, but it’s all worth it when you see the results.
Quick Ratio: Explained
Hey there savvy investors! Are you ready to up your financial game? Today I want to talk to you about the Quick Ratio. Have you heard of it? Maybe you've heard it mentioned in passing, or maybe you have no idea what I'm talking about.
Debt to Equity (D/E) Ratio: Explained
As a CFO, I've seen that one of the most important financial ratios used in analyzing a company's financial health is the Debt to Equity (D/E) ratio. It helps investors understand how well the company is handling its debt and making use of equity.
Strategic Plan: Explained
Have you ever heard the term "strategic plan" but thought it was just corporate jargon that didn't apply to your business? Think again my friend, because a solid strategic plan is the backbone of any successful organization, no matter what size or industry.
What's up, guys? It's your favorite CFO back with another exciting topic to discuss. Today, we'll be talking about benchmarking. Now, I know this term might sound a bit intimidating, but trust me; it's not as complicated as it seems. So, kick back, relax, and let me guide you through this topic.
Return on Equity ROE: Explained
Hey there, fellow money lovers, and welcome to my article all about ROE (return on equity)! Now, this may not be the latest celebrity gossip or exciting news, but trust me, understanding ROE is SUPER important for any business or investor.
Business Intelligence: Explained
Okay, I'll be honest: the first time I heard "business intelligence," I thought it meant some sort of super-smart power suit that makes you better at making deals. Turns out I was a little off. (But let's be real, you'd totally buy that suit if it existed.)
Profitability Analysis: Explained
Hello friends, it’s great to be back with another article for you. Today, I want to talk to you about profitability analysis, which isn't quite as scary as it sounds. So, let’s dive in and explore this concept, shall we?
Research and Development: Explained
As the CFO of a company, I know that research and development (R&D) can be a crucial part of a business's success. However, I also know that it's easy to get lost in the jargon and buzzwords when talking about it.
Net Cash Flow from Financing Activities: Explained
Learn net cash flow from financing activities: explained
Jensen's Alpha: Explained
Have you ever heard of Jensen's Alpha? No, it's not some kind of superhero. It's actually a term used in finance to measure the performance of an investment. And let me tell you, it's pretty important.
Ebitda Margin: Explained
Hey there! If you're scratching your head and trying to figure out what "Ebitda margin" means, don't fret! As a CFO, I know all too well the importance of understanding financial jargon like this. So, let me break it down for you.
Modified Internal Rate of Return: Explained
Let's talk about something that not many people know about, but is an essential concept in the world of finance - Modified Internal Rate of Return (MIRR).
Sharpe Ratio: Explained
Hey there, fellow finance enthusiasts! Today, I'm going to dig deep into the Sharpe Ratio - a metric that's paramount to any portfolio manager or investor.
Projected Revenue: Explained
As the CFO of a company, I’m always trying to make sure that everyone understands the financial side of the business.
Hey there! As the CFO of a company, I know that depreciation can be a confusing topic. But let me tell you, it's an important one to understand! So, sit back, relax, and let me explain it to you in a way that makes sense.
Continuous Improvement: Explained
When I started working at our company, I was amazed at how fast-paced everything was. People were running around, typing furiously at their keyboards, and talking on their phones all at the same time.
Dividend Payout Ratio: Explained
Ah, the dividend payout ratio. You've probably heard the term before, but do you really know what it means? Well, fear not my friend, because I am here to break it down for you in a way that won't make you fall asleep.
Treynor Ratio: Explained
Alright folks, let’s talk about the Treynor Ratio - one of my favorite ways to measure investment returns. I know, I know...you’re probably thinking, ‘wait, isn’t the Sharpe Ratio king?’ but hear me out.
Accrual Basis: Explained
Hey there, fellow business enthusiasts! Today, I am going to talk about accrual basis accounting. I know, I know, most of you might be thinking, "Oh boy, here we go again with boring accounting stuff," but trust me, I'm here to make it fun and exciting!
Revenue Recognition Principles: Explained
Hey there, fellow business enthusiasts! As a CFO, revenue is my jam. And if you're anything like me, then you know that recognizing revenue is one of the most important things you can do for your company.
Stockholders Equity: Explained
As a CFO, there are few things that get me as excited as talking about stockholders equity. I know, I know…it doesn’t exactly sound like the most thrilling topic, but hear me out.
Unlevered Free Cash Flow: Explained
Hey guys! I’m excited to talk about unlevered free cash flow today, something that can be a bit intimidating but is actually pretty straightforward once you get the hang of it.
Hey there! So, have you ever made an assumption about someone or something only to find out you were completely wrong? I know I have! And let me tell you, assumptions can be dangerous.
Budgeting Software: Explained
As the CFO of a company, I’ve spent countless hours crunching numbers and creating budgets. It’s not the most exciting part of my job, but it is one of the most important.
Unallocated Costs: Explained
Alright, folks. Buckle up because I am about to take you on a wild ride into the world of finances. Specifically, we are going to talk about unallocated costs. Now, I know what you're thinking, "Wow, that sounds boring." But wait, hear me out.
Cash Flow Break Even Point: Explained
Hey, everyone! As the CFO of this incredible company, I’m excited to share some insights into one of the most crucial concepts in finance: the cash flow break even point!
Spend Analysis: Explained
Hi there! I’m excited to share my knowledge of spend analysis and how it can benefit your business. I know, I know – the words “spend analysis” don’t exactly sound exciting, but trust me, it’s an essential process that can positively impact your bottom line.
Hey folks, it's your favorite CFO here, and I'm here to talk about valuation. Now, I know numbers can seem intimidating, but stick with me, and we'll tackle this topic together.
Variable Cost: Explained
Hey there! Do you know what a variable cost is? I know I do! But believe me, it hasn't always been that way. Before I started working as a CFO at my company, the term was just another accounting jargon that I couldn't be bothered to understand.
Gross Profit Margin: Explained
As the CFO of this company, I can't stress enough how important it is to understand the gross profit margin. It's not just a fancy financial term that sounds cool in meetings. No, gross profit margin is a crucial indicator of business health.
Retained Earnings: Explained
As the CFO of a company, I’ve come to realize that one of the most important financial concepts is retained earnings. In simple terms, retained earnings are the portion of a company’s profits that are kept by the company rather than distributed to shareholders as dividends.
Net Worth: Explained
Hey there! It’s your friendly neighborhood CFO here to talk about something that every entrepreneur, business person, and finance enthusiast should know about - net worth. It's a figure that is often thrown around in business and finance conversations, but many people don't know what it means.
Porter's Five Forces Model: Explained
Hey there, hustlers! It’s me, your trusty CFO, ready to drop some knowledge bombs on how to keep your business ahead of the game.
Sports Revenue Model: Explained
Hey there! As the CFO of a company, I know firsthand the importance of understanding the business models behind successful industries. Today, I want to give you an inside look into the fascinating world of sports revenue.
Market and Competitive Analysis: Explained
Hey, friends! It's your favorite CFO coming at you with some juicy business insights. Today, I want to talk about something incredibly important for any company - market and competitive analysis.
Cash Flow from Operating Activities: Explained
Hey there, fellow finance enthusiasts! Today, I want to talk about something that really gets me excited - cash flow from operating activities.
Gross Sales: Explained
Oh, gross sales… the financial metric that can cause a lot of confusion, especially for those who are new to the business world. But don't worry, I'm here to help you out. By the end of this article, you will have a clear understanding of what gross sales are and what they mean for your business.
Net Cash Flow from Investing Activities: Explained
Hey, everyone! I'm the CFO of a company, and I'm here to explain to you the ins and outs of net cash flow from investing activities.
Fixed Cost: Explained
Oh boy, I’m excited to talk about one of my favorite financial topics – fixed cost. If you’re wondering what it is, then sit tight and let me break it down.
Financial Forecasting: Explained
Hey guys, it's your friendly neighborhood CFO here to talk to you about one of my favorite topics: financial forecasting. Yes, I know, some of you might be thinking "ugh, that sounds boring" or "I'm not a numbers person".
Earnings Before Interest Taxes Depreciation and Amortization: Explained
Greetings fellow finance enthusiasts! Ahhh, there's nothing like the sweet sound of EBITDA in the morning. Just kidding, it's not exactly music to our ears. In fact, it can be quite intimidating to those not well-versed in the world of accounting.
Cohort Analysis: Explained
Hey there reader, welcome to my latest rant about business analytics! Today's topic is one that is particularly close to my heart: cohort analysis.
Pay Per Impression PPI Revenue Model: Explained
Learn pay per impression ppi revenue model: explained
Hi there, it's your friendly neighborhood CFO back again with another exciting topic to talk about! Today we'll be diving into the world of probability. Don't worry, I won't bore you with complex math equations and theories.
Financial Ratios: Explained
As a CFO, I spend most of my time talking about financial ratios. But what exactly are they? Let me simplify it for you.
Inventory Turnover: Explained
Hey, fellow money moguls! I'm thrilled to chat with you all today about inventory turnover. Sure, it may not sound like the sexiest topic out there, but trust me – once you understand the ins-and-outs of it, you'll be thanking me for this article later.
Hey there! As the CFO of a company, I know firsthand how important it is to understand variance. I mean, let's be real: the word "variance" might sound daunting, but once you get it, you'll be strutting your stuff like a pro.
Capital Structure: Explained
Hey folks, it's good to be back! Today, we're going to be talking about a topic that's pretty crucial to every single company out there- capital structure.
Modified Duration: Explained
Let me tell you a secret. I used to be terrified of finance. Numbers scared me, balance sheets gave me nightmares, and don't even get me started on derivatives - those were a foreign language to me.
Revenue Model: Explained
Hello, hello, hello, fellow financial fanatics! Today, I’m going to give you all a breakdown of a topic that truly gets my heart racing: revenue models. Okay, I know, I know, you probably think it’s pretty weird to get excited about something so “boring,” but hear me out.
Gross Profit: Explained
Hey there folks, it's your friendly neighborhood CFO here to break down one of the most important financial terms for your business: Gross Profit.
Subscription Box Revenue Model: Explained
When I first heard about subscription box services, I was skeptical. A box full of surprise items delivered to my doorstep every month? Is it worth the price tag?
Fixed Assets: Explained
Hey there, fellow finance enthusiasts! Today I want to talk about one of the most important aspects of a company's balance sheet: fixed assets. I know, I know, you might be thinking "wow, that sounds boring", but trust me, it's anything but that.
Return on Equity: Explained
Hey there! It's your friendly neighborhood CFO, and today I'm here to talk about Return on Equity (ROE). I know, I know - it's not the sexiest topic out there, but hear me out. If you're a business owner, investor, or just someone who wants to be financially savvy, understanding ROE is crucial.
Variance Report: Explained
As a marketer, I believe data is everything! Without data, how can we make a decision and measure the effectiveness of our campaigns? That's why I want to talk to you about the Variance Report!
Debt Equity Ratio: Explained
Hey there, fellow finance enthusiasts! Today, I’m here to talk about one of the most perplexing concepts in finance: the Debt Equity Ratio.
Return on Capital: Explained
Welcome to my latest article, where I'm going to talk all about return on capital. It may not sound like the most exciting topic, but when it comes to finance, it's pretty important. Trust me on this one.
Current Ratio: Explained
Hey there, fellow business peeps! It's your CFO, and I'm super excited to share with you some deets about an essential financial ratio that I often use, the current ratio.
Hey there, fellow finance enthusiasts! Today, I want to talk about one of the most underrated and misunderstood concepts in finance: hedging.
Earnings Before Interest and Taxes EBIT: Explained
Hey there, fellow financially curious people! As the CFO of a company, let's talk about a term that has been around for ages in the business world: EBIT - or Earnings Before Interest and Taxes. Some of you may have heard of it, but for those who haven't, don't worry.
Hey there, fellow entrepreneurs and curious souls! As a CFO, I’ve come across many financial terms that could give your head spin, but one that comes up a lot is EPS. In this post, I hope to shed some light on what EPS is and why it matters to your business.
Profit Center: Explained
As a CFO of a company, I am always looking for ways to generate more revenue for the business. One way to accomplish this is by creating a profit center. But what exactly is a profit center?
Cash Conversion Cycle: Explained
Have you ever wondered why some companies have piles of cash while others struggle to keep the lights on? It all has to do with the cash conversion cycle (CCC), a fundamental metric that measures the efficiency of a company's cash flow.
Capital Expenditure: Explained - A CFO’s Guide to Understanding CAPEX
Hey there! As the CFO of my company, I know how important it is to understand capital expenditure (CAPEX). It’s a term that gets thrown around a lot in finance, and it can be confusing if you’re not familiar with it. So, let’s break it down together!
Sponsorship Revenue Model: Explained
Hey there! As a CFO of a company, I know how important it is to generate revenue. There are many ways to do that, but one of the most lucrative ways is through sponsorships. I’ve learned a lot about sponsorships and want to give you the scoop on how they work.
Cost of Goods Sold: Explained
Hey guys, it’s your favorite CFO here to talk about one of the most important concepts in accounting - the cost of goods sold. Don’t worry if you’re not an accountant or a finance expert, I’ll break it down in easy to understand terms. So grab a cup of coffee and let’s dive in!
Financial Close: Explained
Hey there, fellow finance geeks. I'm here to talk about the one thing that never fails to send shivers down our spines, but is essential to keeping the lights on: Financial Close. The process that makes sure everything balances out and we're all good to go.
Activity-based budgeting: explained
Hey there! You know what gets me excited? Budgeting. I mean, who doesn't love staring at spreadsheets and numbers all day, right? Okay, maybe I'm not that crazy, but hear me out. When you're a CFO like me, the budget is the bread and butter of your position.
Cash Conversion Cycle Formula: Explained
Hi there, fellow finance enthusiasts! Today we're going to talk about one of my favorite topics: the cash conversion cycle formula.
Value Driver Tree: Explained
As a CFO of a company, I'm constantly looking for ways to add value to our organization. One tool that I've found to be incredibly useful is the Value Driver Tree (VDT). Yes, I know, it sounds like something out of a fantasy movie, but trust me, this tree has some serious benefits.
Have you ever been so passionate about something that you can talk about it for hours? That's me with interest rates. I know it may sound boring, but trust me when I say it's far from it. Interest rates are like the heart of the economy, and they affect almost every aspect of our lives.
Activity Based Planning: Explained
As the CFO of a company, my role is to ensure that the business is financially stable and growing. This involves making important decisions, such as how to allocate resources for marketing. One of the most effective tools I've used is activity-based planning.
Underlying Earnings: Explained
Hey there! Are you feeling a bit lost and confused when it comes to underlying earnings? Don't worry, you're not alone. Understanding this financial concept is crucial when it comes to evaluating company performance. So, let me break it down for you in the most straightforward way possible.
Affiliate Marketing Revenue Model: Explained
Hey there, fellow marketing enthusiasts! Today, we’re going to delve into the fascinating world of the Affiliate Marketing revenue model! Whether you’re a marketing rookie or a seasoned pro, this article will give you the lowdown on what the Affiliate Marketing revenue model is, how it works, and why it’s such a game-changer for businesses and marketers alike.
Margin of Safety: Explained
Hey y'all! It's your favorite CFO here, ready to talk about the concept of margin of safety. You might have heard this term thrown around in the world of finance and investing, but I'm here to break it down for you in a way that anyone can understand.
Debt Service Coverage Ratio (DSCR): Explained
As the CFO of my company, one of the most crucial and pressing responsibilities that I need to take care of is the financial stability of the firm. And one of the most vital financial measures that I use to assess that stability is the Debt Service Coverage Ratio, or DSCR for short.
Net Cash Flow from Operating Activities: Explained
Learn net cash flow from operating activities: explained
Hey there, reader! Today, we’re going to talk about something that’s inevitable in every aspect of our lives - loss.
Allocated Costs: Explained
Hey, fellow business enthusiasts! Today, I am going to spill the beans on one of the most confusing topics in the business world - allocated costs! Yes, I know, the phrase alone can send shivers down your spine, but trust me, by the end of this article, you'll be eager to allocate your costs like a pro!
Gross Margin: Explained
As the CFO of my company, I'm always looking for ways to improve our financial performance. One of the metrics that I pay particular attention to is gross margin. In this article, I'm going to explain what gross margin is, why it's important, and how you can improve it for your own business.
Financial Modeling: Explained
As a CFO, I spend a lot of time working with numbers. While this might sound like a dry and boring task to some people, I find it fascinating.
Hey there, fellow money-savvy reader! Are you ready to learn all there is to know about investment? Buckle up, because we're about to take a deep dive into the world of stocks, bonds, and everything in between!
Debt. It's something that most of us have experienced at some point in our lives, but it can be a daunting topic to fully understand. Luckily, I'm here to break it down for you in a way that's easy to understand and even (dare I say) a little bit fun?