Click a term or metric below to reveal definitions, videos, formulas, and examples!
All Metrics
102
Acquisition
7
Advertising
5
Expenses
Mobile Apps
6
Operations
8
Retention
2
Revenues
Retention Rate
In marketing and product management, retention rate refers to the percentage of c...
Churn Rate
Churn Rate or Customer Churn, is the percentage of customers who stopped using a...
Subscription Plan
A subscription plan is the most common model for pricing in the world of SaaS. With a...
Session
a Session or User Session is when a user opens an app and starts engaging with it. The...
SaaS
SaaS or Software-as-a-Service is a way of delivery applications over the Internet-as a s...
SEO
SEO or Search Engine Optimization refers to the process of improving your website to...
Runway
Runway refers to how many months your business can keep operating before it's out...
Revenue
Revenue is the money generated from normal business operations, calculated as the...
Paid Traffic
Organic Acquisition
Refers to the amount of traffic (downloads or acquisitions) that you are able to gene...
OPEX
OPEX or Operating Expenses are the costs a company incurs for running its day-to-...
Traffic Sources (Paid & Organic)
Paid traffic are customers who click on an advertisement that you placed on a social...
MRR
MRR or Monthly Recurring Revenue is the amount of predictable revenue that a co...
Impression
An impression is when a user sees an advertisement. In practice, an impression oc...
IAP
IAPs or In-app Purchases allow users to exchange real money via the relevant app st...
Hiring Plan
A hiring plan is a comprehensive strategy that aligns hiring resources with business...
Leads
A lead is a person or business who is interested in a product or service you sell.
eCPM
eCPM or Effective Cost Per Mille is a metric used in digital advertising, typically with...
SG&A
SG&A or Selling, General, & Administration is a category of expenses that are incurred...
IMPDAU
IMPDAU or Impressions Per Daily Active Users is a KPI used in the mobile app world...
Fulfillment Cost
Fulfillment Costs are costs associated with physical delivery of a product to the cust...
Deferred Revenue
Deferred Revenue is money received by a company in advance of having earned it.
Conversion Rate
Conversion rate refers to the total number of users who buy a product or service fr...
CPL
CPL or Cost Per Lead is a metric that measures how cost-effective your marketing...
CPI
Cost Per Install or CPI is a pricing model used in mobile application marketing camp...
COGS
COGS or Cost of Goods Sold is the total cost incurred in the production and delivery...
CLV / CLTV
Customer Lifetime Value (CLTV, or CLV) is a measure of the total income a business c...
CAPEX
CAPEX or Capital Expenditure is the money an organization or corporate entity spend...
CAC
CAC or Customer Acquisition Cost is the total sales and marketing costs required to a...
Burn Rate
Burn rate is a KPI used to describe how fast a company is spending it's cash to…
B2C
B2C or Business-to-Consumer refers to the process of selling products and services d...
B2B
B2B or Business to Business is a business model where you sell your products directly...
Accounts Receivable
AR or Accounts Receivable is an asset account on the balance sheet that represents…
Accounts Payable
AP or Accounts Payable is a current liability on the balance sheet that represents...
ASO
App Store Optimization aka ASO is the process of improving an app's visibility within an ap...
ARPU
ARPU or Average Revenue Per User is a company’s generated revenue that is...
ARPA
ARPA or Average Revenue Per Account is a metric used most often by subscription...